Unrivalled Expertise.

Veejay Madhavan is a leadership and people development professional, organisational culture strategist, executive coach, and mentor. He has worked in the industry for over 25 years and filled this role across various jurisdictions for Prudential Corporation Asia. After over a decade and a half with Prudential, Veejay embarked on a new journey to start OULBYZ – a Gen Z-focused people and development consulting firm.

People and Team Development

Change Management

Executive and Team Coaching

Our story.

We are founded on principles that were rigorously tested for over 25 years. Our founder, Veejay Madhavan, started OULBYZ to fulfil his purpose – helping the next generation of leaders become authentic versions of themselves and supporting businesses in developing organisational alignment.

We understand that at the heart of every organisation is its people, and we believe that through our methods, we can help them increase their happiness, find their true purpose, and become the best at what they do. At OULBYZ, we believe in teaching people the compounding effect of small wins. By helping people win (even if it’s a small win), we understand that the positive impact of that win can stretch far beyond their own lives.

Through our research, we have discovered that small wins contribute to increased motivation, performance, and overall satisfaction. By tapping into this phenomenon, we aim to make a lasting impact.

our philosophy


It is a Japanese concept that combines the terms iki, meaning alive or life, and gai, meaning benefit or worth. When combined, these terms mean that which gives your life worth, meaning, or purpose.

Our organisation is built on the Japanese principles of Ikigai

We are passionate about people. Our mission is to help the next generation of leaders find their purpose and help organisations strengthen alignment at the various levels of leadership and management. We believe in empowering the next generation of world changers with the tools they need to push humanity forward.

Through our services, we aim to:

Align purpose and culture

Help people find happiness by helping them win

Bridge the gap between organisations and Gen Z employees

Build high-performing, sustainable teams

Ready to transform your organisation?