Empowering the next generation of leaders.

We provide specialist training programmes designed to empower you to find your purpose and strengthen alignment in the organisation at various levels.


If you could unleash your people’s inner greatness, imagine the impact this could have on your business!

To ensure sustainable growth, you need to rethink your “why” and “reason for being” over profit. This shift toward purpose over profit is a valuable opportunity for businesses to engage their people more deeply.

Our approach is rooted in three core principles that we have established for almost three decades.

1. You can’t control everything.
2. Leaders aren’t expected to know everything.
3. Absorb, learn, adapt.





It is a Japanese concept that combines the terms iki, meaning alive or life, and gai, meaning benefit or worth. When combined, these terms mean that which gives your life worth, meaning, or purpose.

Our organisation is built on the Japanese principles of Ikigai.

We are passionate about people. Our mission is to help the next generation of leaders find their purpose and help organisations strengthen alignment at the various levels of leadership and management. We believe in empowering the next generation of world changers with the tools they need to push humanity forward.

OULBYZ is for

Gen Z




Gen Z.

It’s no secret that the next generation of employees are more tech-savvy than ever before. With this knowledge, employers must stay on top of trends in order to retain them and attract new talent.

For Executives.

Leaders who take advantage of coaching gain a strategic edge that puts them on the path to success. Through our programmes, we can help you unlock your hidden potential.

For Organisations.

Coaching is the foundation of any successful business. It is the difference between good organisations and great ones. Discover how you can go from good to great.

For Distributors.

With a focus on helping distribution teams gain a competitive advantage, we are committed to providing you with the best solutions for your business.

Want to become the most authentic version of yourself?